So I’m curious, what’s the secret to your guys’ success? LUKA You’ve got tens of millions of fans, hundreds of millions of videos have been seen. So why don’t we start with something that some of our listeners may not realize? The Chicago Bulls is one of the most active and most followed and engaged professional sports franchises of any of them, on all of social and digital. LUKAĪnd it’s great to be here, thank you guys for having me. So Luka, thanks for joining us, welcome to the Brand Lab Series™. And as someone who’s grown up in Chicago most of his life and had the opportunity to experience the run of the 90s and see a lot of excitement, and I actually live right near the United Center, so I’m thrilled to be able to have Luka here.
So totally thrilled to have in the studio today Luka Dukich from the Chicago Bulls.
#Bmo snaps song full#
“The Bulls are a good follow regardless of where you live, whether you’re here in Chicago, or you live in Europe, or you’re in the Philippines, we’re giving a view into the team that’s interesting, and that’s different.” READ FULL TRANSCRIPT “Our entire content strategy is predicated on giving the fans something different that they haven’t seen before,” says Dukich. With 70% of their audience coming from outside the United States, the Bulls must be creative and savvy with their content to engage, humanize, and differentiate their team’s social accounts. And, the Bulls’ Luka Dukich shares their secrets of success. The Chicago Bulls are currently the second most followed North American sports team, and one of the most active and engaged professional sports franchises on all social and digital platforms. Turning Sponsored Content into Worthy Content.Growing the Next Generation of Bulls Fans.
Luka Dukich Chicago Bulls’ Content Manager on the Brand Lab Series™ Ep 59
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